Privacy Policy
At Ardent, we are committed to protecting your privacy and handling your personal data transparently, responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU GDPR where applicable, and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store and protect your information when you interact with our website, services, events, communications and business operations.
By using this website, engaging with our services or sharing your information with us, you agree to the practices outlined in this policy.
We may collect and process the following personal information:
Information You Provide Directly
This may include:
your name
email address
phone number
company or organisation details
billing or payment information
project-related information you choose to share
information submitted through contact forms, enquiry forms or bookings
Newsletter & Mailing List Subscriptions
When subscribing to our newsletter or mailing list, we may collect:
your name
your email address
We use this information to send newsletters, updates, event invitations and relevant communications about Ardent.
You can unsubscribe from marketing communications at any time using the unsubscribe link included in emails or by contacting us directly.
Calendly Bookings
If you book a discovery call, consultation or meeting through our scheduling platform, we may collect:
your name
email address
company information
meeting preferences or notes you choose to provide
This information is used solely for scheduling, communication and business development purposes.
Website Usage Information
When you visit our website, certain technical and usage information may automatically be collected, including:
IP address
browser type and version
device information
pages visited
time spent on pages
referral source information
This information helps us improve website functionality, user experience and performance
Information We Collect
This website uses cookies and similar technologies, which are small files or pieces of text downloaded to your device when you access a website.
We use both essential cookies and optional analytics cookies. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses. These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.
These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.
Cookies & Analytics
We use personal information to:
respond to enquiries and communicate with you
provide consultancy services and manage projects
schedule meetings and calls
send newsletters and marketing communications where consent has been provided
improve our website, services and user experience
maintain internal records and business operations
comply with legal, regulatory and contractual obligations
We only process personal data where we have a lawful basis to do so under GDPR, including:
consent
contractual necessity
legal obligations
legitimate business interests
How We Use Your Information
We do not sell your personal information.
We may share data with trusted third-party providers where necessary for business operations, including:
website hosting providers
email marketing platforms
scheduling tools such asCalendly
cloud storage and collaboration platforms such asGoogle Drive
payment or invoicing systems
professional advisers or legal obligations where required
All third-party providers are expected to handle data securely and in compliance with applicable privacy laws.
Sharing Your Information
We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss or disclosure.
Information may be securely stored through trusted cloud-based systems and platforms used for business operations, including Google Workspace and project management or communication tools.
While we take security seriously, no online transmission or storage system can be guaranteed to be completely secure.
Data Storage & Security
Some of the third-party services we use may process or store data outside the UK or European Economic Area (EEA).
Where this occurs, we take steps to ensure appropriate safeguards are in place in accordance with GDPR requirements, including reliance on adequacy decisions or standard contractual clauses where appropriate.
International Data Transfers
We retain personal information only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting and operational requirements.
When information is no longer required, we aim to securely delete or anonymise it.
Data Retention
Your Rights
Under data protection law, you may have the right to:
access the personal data we hold about you
request correction of inaccurate information
request deletion of your information
object to or restrict certain processing activities
withdraw consent at any time where processing is based on consent
request transfer of your data to another provider
lodge a complaint with a relevant supervisory authority
To exercise any of these rights, please contact:
If you are based in the UK and are unhappy with how your data has been handled, you can contact the: Information Commissioner’s Office (ICO)
This website may contain links to third-party websites, platforms or resources.
This Privacy Policy does not apply to those external sites, and we encourage you to review their individual privacy policies before sharing personal information.
Third-Party Websites
We may update this Privacy Policy from time to time to reflect changes in legal requirements, business operations or website functionality.
The latest version will always be available on this website.
Updates to This Policy
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact ella@bemoreardent.com